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Rich Cancro

AdvisorEngine

CEO and Founder

BIO

Rich Cancro is the driving force behind AdvisorEngine - setting the strategic vision for the company. He has over 25 years of experience creating innovative wealth management solutions, reinventing technology platforms and driving growth. Prior to founding AdvisorEngine, Rich served as a Managing Director at Bank of America Merrill Lynch, where he was Head of the RIA custody business and responsible for developing their financial planning and reporting tools. Rich also created industry-leading solutions for J.P. Morgan, Bear Stearns and DLJDirect.

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