The success of your financial advisory business not only depends on the quality of advice but also on the power of your marketing strategy.
As a financial advisor, the key is to get in front of the right people at the right time. A successful marketing plan can help attract prospects and convert clients to grow your business.
Many advisors use traditional marketing methods to meet prospective clients—networking, events, advertising and print media — most of these mediums are costly and difficult to track.
Luckily, modern-day digital marketing equips financial advisors with the right tools and techniques for a competitive edge. Digital marketing is a cost-effective way to reach a broader audience and convert prospects. It provides insights and data into the engagement.
Digital marketing is also a means to re-engage existing clients, turning them into regular sources of referrals. The bottom line, digital marketing can enhance your business growth. Here are five ways to kick start your digital marketing plan.
1) Optimize your website
Nowadays, it’s imperative to have an optimized website for your business. Provide all the necessary information about your firm and the services you provide.
The website must contain your contact details and a form where users can ask any questions and leave their contact details so you can contact them to resolve their queries and get sales leads. Try to include a frequently asked questions (FAQs) section and answer questions.
Don’t forget to follow proper local SEO guidelines to ensure that you are one of the top results when searched.
2) Write a blog post
Financial advisors can include a blog on their websites to educate clients about the contemporary issues in the financial advisory business and share valuable tips to manage their finances better.
When users see valuable content on the blog, they will subscribe to your blog or be more likely to find your website. Over time, you can start building your audience and a subscribers list which you can later try to convert into your clients.
3) Get active on social media
Financial advisors should leverage the power of social media forums such as Facebook, Twitter, LinkedIn, etc. If financial advisors regularly share valuable content on social media accounts, your audience will grow and expand. Some of your followers might be prospects that you can win over as clients.
You can share the link of your blog on social media, infographics, interesting statistics, tips, quotations, etc. to increase engagement on your posts, giving you more exposure to prospective clients. As an advisor, you are an educator and influencer.
4) Start a newsletter
Once you have a website, blog, and social media accounts, you will likely have a subscribers list containing the names, email addresses, and possibly contact numbers of existing clients and new subscribers.
Send your existing clients and your new subscribers a newsletter containing all the latest financial services and investment management industry developments. The value that your prospective and existing clients get after reading your newsletter can result in good publicity for the firm.
5) Invest in a CRM
Financial advisors need a CRM platform to perform client management tasks such as storing clients’ financial information and the status of the latest portfolio. AdvisorEngine has a robust CRM for financial advisors, which can market your financial advisory services by segmenting clients based on the services they are seeking, giving you the opportunity to scale your services to existing clients.
A well-built CRM provides a holistic view of your business—storing every client record, goal and history in one place. Advisors can utilize a CRM to communicate effortlessly using the leads you get from your website, blog, and social media platforms. Workflows can be automated, allowing advisors to focus on their clients and less on marketing.
Financial advisors can greatly benefit from digital marketing methods and paid digital marketing campaigns. The methods we discussed above can increase your client base and grow your assets under management if done properly.
Are you ready to harness the power of a
CRM to take your business to the next level?
